Basspig Audiophile Society Meeting (March 31)

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Re: Basspig Audiophile Society Meeting (March 31)

Post by basspig » Sun Apr 01, 2012 8:12 pm

Audio on my video productions of conferences is never a problem, I can assure you. :)
I go to the trouble of putting out individual cardiod condenser mics for panel discussions, and running them through a mixer and then into the camera (whose audio system has passed muster with my specifications). The results are natural, up close and highly intelligible speech, with a high rejection of background noise. (I have one such sample on my web site.)

I could Twitter, and I suppose I will, but frankly, the market for videographers is saturated here and 'kids with camcorders' have all but taken over the market, except for high end corporate, but you have to know the right people to get into those circles. I could Twitter, but I would be surprised if I got any new business because of it.

Things have been so lackluster in video productions that I am now reviving my electronics shop and soliciting amplifier repairs and modifications. Frankly, I've made more money buying used test equipment, rehabbing it, and reselling it, than I have on paid video production jobs.

That's why I'm seeking someone to do the marketing. I'm good at the science and mechanics of video production, but have no people skills whatsoever.
Take care,

Mark & Mary Ann Weiss
http://www.basspig.com The Bass Pig's Lair - 16,500 watts of driving surround sound!

Business sites at:
http://www.ampexperts.com
http://www.mwhdvideo.com
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Re: Basspig Audiophile Society Meeting (March 31)

Post by Shortcake » Sun Apr 01, 2012 9:13 pm

basspig wrote:Audio on my video productions of conferences is never a problem, I can assure you. :)
I go to the trouble of putting out individual cardiod condenser mics for panel discussions, and running them through a mixer and then into the camera (whose audio system has passed muster with my specifications). The results are natural, up close and highly intelligible speech, with a high rejection of background noise. (I have one such sample on my web site.)

I could Twitter, and I suppose I will, but frankly, the market for videographers is saturated here and 'kids with camcorders' have all but taken over the market, except for high end corporate, but you have to know the right people to get into those circles. I could Twitter, but I would be surprised if I got any new business because of it.

Things have been so lackluster in video productions that I am now reviving my electronics shop and soliciting amplifier repairs and modifications. Frankly, I've made more money buying used test equipment, rehabbing it, and reselling it, than I have on paid video production jobs.

That's why I'm seeking someone to do the marketing. I'm good at the science and mechanics of video production, but have no people skills whatsoever.

Well, let me say this - I am a lover of marketing and I market my clients and my vendors because in the end they market me and I grow. Get on Twitter, follow people who are in movies, book trailers, etc - I would love to RT some stuff for you - again because I admit it, I will get out of it too. The clients I have are those that hold conferences and other events, post webinars, personal trainers who do videos, public speakers, authors who do book trailers for their newest books, and even develop audio books - and so much more. Not every one sees the market for the type of professional services a video/audio guy can do - they think wedding, business meeting and some other usual suspects - but when you get on the other side of it - where I come in, you see there are so many other avenues - like the journalistic interviews used for documentaries - not necessarily seen on TV but transcribed for numerous reasons. (Oh, and you can even market your other ventures through those social media sites too)

Okay, I will jump off my bandwagon but will say again, I love marketing and social media is free marketing - join twitter. You do need to get your fan page more involved. Post the blurbs you have on your website there and link to twitter - if you havent joined lInkedIn - you absolutely have to - that's where the 'other' market is. My business is now 75 percent referral (from other clients and social media) and 25 percent direct from my website. And no kidding 250% in a year since Twitter, and an average of 7 new clients every two weeks (billing cycle). If they see they can connect via social media - they figure they can hire without even meeting, do virtual business and refer you to others. They just have to know you did a good job once, and they will speak of you often.

Okay off the wagon - hope to see you on twitter soon - I am clk_Shortcake. Feel free to connect on FB and linkedin as well. Good luck.
“Music gives a soul to the universe, wings to the mind, flight to the imagination and life to everything.” ― Plato

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Re: Basspig Audiophile Society Meeting (March 31)

Post by basspig » Mon Apr 02, 2012 12:54 am

OMG.. I just made the connection. You sent me a friend request and I accepted it because I saw we had a mutual friend (also saw you have some Carver gear :) ).. I think you have convinced me to join Twitter.. I was half thinking of it because I'm a bird (parrots) --uhh... servant of the parrots--I have two of them--and tweeting on twitter just seems so in vogue with the bird things I do in life. But it can't hurt.

I have been on LinkedIn for about a year. No new business from that, yet. Actually, the only thing that got me some new business 2 years ago was running a 6 month Google AdWords campaign. I spent about $1000 on AdWords and I got one new client and made about $1500 shooting instructional video for him that year. I get inquiries, mostly for weddings, but 95% of them go elsewhere after I give them the price list. The age of the $600 wedding video has undercut me severely. I did a couple of one-time corporate videos, mostly because someone couldn't find a videographer for a particular date and started looking up Google. But after that, it's back to their regular provider. I got a gig with a local hospital, but very soon after, then instituted a requirement that everyone be vetted by VendorMate. Right after that, they suddenly had no more work for me. (think they checked my credit report and didn't like the back taxes situation with my house). Right now, I'm doing some CG work for a client, who is also a close friend, who landed a big client last fall and needs a good CG department to add value to the shooting and editing he does for them.

For 13 years, I worked for a certain symphony orchestra as their webmaster, then in 2005, I tried to talk them into do recordings. After 2 years of pestering them, they finally let me make one archival recording for them. I made 75 copies for the orchestra and stage crew. It was a 'volunteer' project, but they paid me a $600 'honorarium'. Gradually, certain soloist performers wanted recordings of their performances, so I became the go-to guy for that, charging $2500 per concert for a 4 camera shoot with surround sound audio, produced to DVD with production quality menus and graphics/packaging. (I was a typesetter in the 80s and graphic designer in early 90s.) Last year, the director retired and a new, young person took over. Things looked good, as he was having me record every concert. Then one day, he informs me that they aren't going to be using my services anymore and that they are going with a 'does all' company that will handle their market, web presence and recordings. Down the drain goes 13 years of devotion and dedication because of one ambitious fellow from El Paso. Oh well..

So that's my sob-story. Anyway, I am expanding to Boston, Philadelphia and New York for larger orchestra recording sessions. I've been swimming with the small fish for too long. My stuff looks and sounds orders of magnitude better than the stuff they produce in Europe, like the EuroArts blu-ray discs of the Mahler concerts, or the Herbert von Karajan Memorial concert that I saw on blu-ray recently. All of that looked pretty poor, had flat, depthless soundstage and was done on probably 20-30 times my budget. If I had fifty grand to do a concert recording, I could do something stunning. So my goal now is to get work with the Boston Symphony, New York Philharmonic and Philadelphia Orchestra. I've sent them all demo reels a few years back. Maybe it's time to send them a followup.

The thing about webinars and conferences is that many folks have figured out they can do the audio themselves--that they don't need a company to do it and charge them a premium price. With the advent of the web cam, even politicians are using webcams instead of pro video service providers to to their vlogging. I'm concerned that I'm in a dying market there. And the quality of what I shoot and record is lost on 99% of the clientelle, who'll be watching it on 17" black plastic Daewoo televisions. This is the MP3 / iPod generation. They don't care about a motion picture-grade video or audiophile sound that would please Peter Aczel. They only want 'now' and 'easy/convenient'. That's the sort of thing I'm up against.
Take care,

Mark & Mary Ann Weiss
http://www.basspig.com The Bass Pig's Lair - 16,500 watts of driving surround sound!

Business sites at:
http://www.ampexperts.com
http://www.mwhdvideo.com
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Re: Basspig Audiophile Society Meeting (March 31)

Post by Shortcake » Tue Apr 03, 2012 9:12 am

I haven't paid a dime for advertising since the first year in business. Don't do it - use social media and it will work for you. As I said, I am known in my business as a marKeting queen and now the fastest growing trans company on the east coast but I like to think the world since I am a one man office with 34 contractors and not a large corp. I keep up with the big boys.

I would LOVE to market you and in the end I DO get business too. It may start slow but if you do it, you will see growth.

Our professions intertwine and you have to think outside the box. I love your website. Start tweetingn follow others who can use your biz and RT them so they follow you. Follow others who can help themand they RT you. Free advertising. Just make sure you have some things from your web onFB so they can share that too. So good to meet you. Look forward to seeing you connect with others. I get a kick out of it. Makes work fun.
“Music gives a soul to the universe, wings to the mind, flight to the imagination and life to everything.” ― Plato

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Re: Basspig Audiophile Society Meeting (March 31)

Post by basspig » Tue Apr 03, 2012 3:35 pm

I must be completely ignorant of social media skills and marketing, because for the last two years, I've been on Facebook and so has my video and wedding video business sites, with no uptick in bookings. Truth be told, people care more about 'cheap' video. Photography is still respected, but video, though it takes 5X the work to produce, is considered unimportant or an afterthought. But I'm not pushing the weddings too much. I enjoy doing them, most of the time, but I only get about 1 wedding every other year. The other dozen or so prospects choose someone cheaper, as anything over a grand for wedding video is "not in the budget" for most.
I'm really trying to get into corporate video, because it pays well. But again, I've sent letters and brochures to all the nearby corporations and have had zero response.
I don't understand Twitter and how people market on Twitter. (Given that I have a parrot sitting on my left shoulder as I type this, it would seem that I should know everything there is to know about tweets and twitter, but alas, it's never that simple!) I just don't 'get' how blasting tweets to nowhere is going to get me business. If the service is not something there is a market for, who will buy it? There are only so many orchestras, and the music business is locked up tight as a drum. Commercial recording contracts were established in the 1940s and many of the same companies that recorded then, are still handling those orchestras today. I would love to land an account with the New York Philharmonic or Boston Symphony at ten or twenty grand a concert, but frankly, I don't know what to do or say to them to get them to give me a go at it. It took me many years to get the one regional symphony I worked for to allow recording (under very tight restrictions) and only a day for a new manager to axe me from their vendor pool.
I have been soliciting for a marketing specialist for the past year. I've had ONE phonecall/response from a local gal who was looking to make some extra money on the side. But when she heard I was selling videography services, I never heard back from her. I really have no clue as to how you market, or that you could even help me with this in some way, but I'd like to hear your ideas. Perhaps a private PM, or, now that we're on Facebook, you can e-mail me there to discuss particulars and maybe there's something I've overlooked that you can enlighten me to, opportunity-wise.
Take care,

Mark & Mary Ann Weiss
http://www.basspig.com The Bass Pig's Lair - 16,500 watts of driving surround sound!

Business sites at:
http://www.ampexperts.com
http://www.mwhdvideo.com
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Re: Basspig Audiophile Society Meeting (March 31)

Post by Shortcake » Tue Apr 03, 2012 8:04 pm

We have to chat. Will make contact via FB.
“Music gives a soul to the universe, wings to the mind, flight to the imagination and life to everything.” ― Plato

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Re: Basspig Audiophile Society Meeting (March 31)

Post by basspig » Wed Apr 11, 2012 3:56 pm

Shortcake wrote:We have to chat. Will make contact via FB.
Looking forward to chatting about solving this lifelong challenge. I can build almost anything (except a customer base). Must be a character flaw...
Take care,

Mark & Mary Ann Weiss
http://www.basspig.com The Bass Pig's Lair - 16,500 watts of driving surround sound!

Business sites at:
http://www.ampexperts.com
http://www.mwhdvideo.com
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Shortcake
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Re: Basspig Audiophile Society Meeting (March 31)

Post by Shortcake » Wed Apr 11, 2012 9:05 pm

I actually have an audio tomorrow that may need splicing. MP3 cut into segments. If I have issues I will be coming to you and sending the client your way as well anyway for future cuts. Easy job but foot in the door for this type of grunt work. Speak to you soon.
“Music gives a soul to the universe, wings to the mind, flight to the imagination and life to everything.” ― Plato

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Re: Basspig Audiophile Society Meeting (March 31)

Post by Shortcake » Sun May 06, 2012 10:47 pm

see anyone familiar?

http://magneticmadness.blogspot.com/201 ... -lair.html


Got kind of lost in the blog post, but seems like you all had a great time.
“Music gives a soul to the universe, wings to the mind, flight to the imagination and life to everything.” ― Plato

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Re: Basspig Audiophile Society Meeting (March 31)

Post by basspig » Mon May 07, 2012 3:35 am

Shortcake wrote:see anyone familiar?

http://magneticmadness.blogspot.com/201 ... -lair.html


Got kind of lost in the blog post, but seems like you all had a great time.

By now, everyone is familiar! Yup, we had a great time. I made my very expensive ($40 worth of exotic cheeses) Lasagna, which was enjoyed by many. Dr. V's blog is a pretty detailed play by play of the day. Of course, he got the most 'bang' for the buck, as we stayed into the late evening listening to various recordings.

It is amazing that my wife tolerated the noise levels. Not many men can say they have a wife that understands and puts up with their madness. I'm blessed. :)
Take care,

Mark & Mary Ann Weiss
http://www.basspig.com The Bass Pig's Lair - 16,500 watts of driving surround sound!

Business sites at:
http://www.ampexperts.com
http://www.mwhdvideo.com
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Re: Basspig Audiophile Society Meeting (March 31)

Post by basspig » Mon May 07, 2012 3:35 am

duplicate post
Take care,

Mark & Mary Ann Weiss
http://www.basspig.com The Bass Pig's Lair - 16,500 watts of driving surround sound!

Business sites at:
http://www.ampexperts.com
http://www.mwhdvideo.com
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