With the recent big studio announcements lining up behind Blu-ray (Warner Bros was doing both, but just dropped HD-DVD) the response from Toshiba was to start discounting HD-DVD players.OBI56 wrote:Just an interesting tidbit on the BluRay VS HD-DVD front for you to ponder. All this week's ad flyers for the weekend sales came out today and several stores are suddenly offering deep discounts on HD-DVD players, but full price on BluRays. Even more telling is that the large chain stores that were regularly advertizing both HD-DVD and BluRay titles are only advertizing BluRay titles this week .... and their Web sites are only promoting the BluRay titles too. HD-DVD titles are still available, just not promoted on the main pages. Maybe this is just a coincidence here locally, but it does make me wonder.
I have two thoughts on this tactic:
1) Blow the players out into the market, even at a loss, to create demand for HD-DVD movies and try to steer the studios back their way.
2) Toshiba realizes their ass is about to be handed to them and they don't want to be stuck with a usless inventory of players nobody will want.
It's funny how this tactic serves Toshiba either way it goes.